Snitch B'day Bash

The campaign drives into the 4th year celebration of brand SNITCH, incorporating 360-degree involvement of creatives across all platforms to enhance brand presence.

Client

Snitch

Year

2024

Category

Birthday Campaign

Type of Work

Concept planning
Set and Prop Planning
Visual selection across the platform

Special Credits

Amit Rawat for

Banners and store creative

Ravi Jayant for

Video Shoot and edit across the platforms (shoot and edit)

Akshay Siyag for

CGI concept video

My contribution to this project involved producing the best ideas to cover and highlight the brand’s key points while incorporating a celebratory vibe. I developed concepts for the shoot and performance to enhance the overall campaign.

I also applied my creativity and skills to store visual merchandising to engage consumers and provide them with a new experience.

Plan Board

Concept

To celebrate our 4th birthday, we have embraced and highlighted the brand's unique selling proposition (USP) with the concept of everything getting 4x better and bigger as the brand has upped its game in the market over these four consecutive years. The major USPs are:

User Experience: Launching a new app for seamless interaction.
Fast Delivery: Enhancing delivery in Bengaluru and promoting the same through influencer partnerships.
Shopping Experience: Offering significant discounts to elevate value.
In-Store Engagement: Upgrading visual marketing to inspire social sharing.
Delightful Surprises: Including special items, like magnets, in online orders to make customers feel appreciated, and enhance their journey from customers to consumers.

In my creative process, I strive to infuse every project with a unique and authentic touch, ensuring that each piece reflects the essence of the brand or concept it represents.

My approach is centered on collaboration and open communication, working closely with clients to understand their vision and translate it into visually stunning and impactful outcomes.

Obstacles &

Learnigs

Images: The shoot for this campaign didn’t meet expectations, so I had to rely heavily on image manipulation to elevate the visuals. I even used several video screenshots to capture the essence of the campaign and maintain its continuity.

Snitch B'day Bash

The campaign drives into the 4th year celebration of brand SNITCH, incorporating 360-degree involvement of creatives across all platforms to enhance brand presence.

Plan Board

Concept

To celebrate our 4th birthday, we have embraced and highlighted the brand's unique selling proposition (USP) with the concept of everything getting 4x better and bigger as the brand has upped its game in the market over these four consecutive years. The major USPs are:

User Experience: Launching a new app for seamless interaction.

Fast Delivery: Enhancing delivery in Bengaluru and promoting the same through influencer partnerships.

Shopping Experience: Offering significant discounts to elevate value.

In-Store Engagement: Upgrading visual marketing to inspire social sharing.

Delightful Surprises: Including special items, like magnets, in online orders to make customers feel appreciated, and enhance their journey from customers to consumers.