The Festive Campaign 2024 was crafted to capture the vibrant spirit of Dussehra, Durga Puja, and Diwali, with a focus on the Indian market. To align with the festive season, the campaign featured elegant, embroidered formals that evoke a sense of celebration, aiming to boost consumer engagement and conversion rates. The festive sale was also live throughout the season, enhancing the campaign’s impact.