Sukajan
These jackets draw inspiration from the iconic Japanese sukajan jackets featuring traditional and mythical creatures as their motifs.
CAMPAIGN TYPE
New jacket collection launch
TEAMS
Design team, Photoshoot crew, Video team, Marketing & Creative team
MY ROLE
Visual designing:
References,
Set Design,
Image Selection,
Post production editing & creatives
OBEJCTIVE
To lauch sukajan jackets and market 360 over all the platforms
Designers mood board
Each jacket tells a unique story where these motifs symbolize the duality of existence, often portraying a sense of conflict between them. They celebrate the rich tapestry of Japanese culture, reminding us how beauty often emerges from the conflicts and contrasts in life, offering a wearable piece of art that ignites the imagination and sparks conversations about the intricate balance of existence.
Shoot reference board
This board comprise light, pose and set reference for the particular jackets launch shoot. Some mood describing key words are:
Power, Strength, Supremacy, Leadership
Control
Set trials on photoshop
Option 1: With velvet curtain and Japanese symbol flyers, it was too busy not going well with the brand tone of SNITCH, thus not went forward with.
Option 2: with plane red tirpal to give that little grunge street look and also highlighting jackets and foreground, thus used as a final set option.
This campaign deliverable encompasses all required assets for a successful launch, including web and app banners, email templates, social media grids, advertisements, and WhatsApp content.
Collection
In my capacity as a visual designer for the Sukajan jackets collection launch, I played a crucial role in driving the campaign’s success through the following responsibilities:
References: meticulously researched and gathered visual references to inspire and inform the design process. This involved analyzing relevant trends, historical Sukajan designs, and competitor collections to ensure our visuals were both contemporary and distinctive.
Set Design: conceptualized and executed set designs that effectively highlighted the Sukajan jackets. My work included designing and arranging sets with appropriate props, backgrounds, and lighting to create a visually appealing presentation that accentuated the collection’s unique features.
Image Selection: I was responsible for selecting high-quality images that best represented the Sukajan jackets. This process involved reviewing a range of images to ensure they captured the collection’s style and aligned with the brand's aesthetic.
Post-Production Editing & Creatives:This included retouching images, adjusting color tones, and creating engaging promotional materials. I developed a variety of creative assets such as web and app banners, social media visuals, and email templates to support the campaign's launch across multiple channels.
OBSTACLES &
LEARNINGS
For my first project as an art director, I faced the challenge of finding a suitable location in India for a Japanese-themed shoot. Since securing the ideal location proved difficult, I took charge of the set design. The main challenge was to create a backdrop that wasn’t too busy, ensuring the product remained the focal point.
