Sunglasses
New category launch campaign
In-house project
SNITCH
Year
2023
Category
Sunglass Launch
Type of Work
Campaign Ideation
Visual Design
Packaging
The idea behind this new category campaign launch is "Shades for Every Shade" it is about offering a diverse range of sunglasses that cater to every man's unique style, personality, and occasion. It emphasizes inclusivity and versatility, ensuring that no matter your mood, outfit, or setting, there's a perfect pair of shades to match.
Diverse Styles
Varied Tints and Finishes
Occasion-Ready
These are the three main features of this collection thus acknowledging that every man has his own unique style journey & promoting a sense of belonging in the fashion narrative.
In essence, the concept of "Shades for Every Shade" is about ensuring every man can find sunglasses that perfectly complement his style and enhance his confidence, while establish the personalized sense with consumers to enhance the brand visibility and connect with its audience.
REFERENCES
The Idea is to show the wide variety of sunglass styles and designs catering to different preferences and emotions, as discussed above.
This packaging aligns with our brand colors and provides essential information to help consumers understand their facial shapes and find the sunglasses that suit them best. This will help them to recommend others the best shade for their face increasing the brand visibility and discoverability
The message is clear- We’re here to make your shopping experience delightful, ensuring you know we’ve got you covered in every way as you discover your style.
Obstacles &
Learnings
With only product shots and catalog images available, I overcame the challenge by creatively editing and optimizing these assets to deliver a successful launch campaign.
